By Biljana N. Petrovski
Generative artificial intelligence (GenAI) is on the minds—as well as in 2025 plans and budgets—of many business leaders in Detroit as they navigate ways to harness the technology to make their organizations more efficient and more profitable. However, the explosive excitement many saw over the past few years has now shifted to a critical evaluation of its real impact on business outcomes. This is happening as businesses actively pilot GenAI programs in support of their specific goals and parameters to see what works and what does not.
Deloitte’s Q3 State of Generative AI report explored this shift from potential to performance, finding that improved efficiency, productivity, and cost reduction are still the top GenAI benefits for organizations, with 42% of respondents identifying these as the most important benefits achieved to date. However, 58% reported they achieved a more diverse range of benefits, including increased innovation, improved products and services, and enhanced customer relationships. If your business has not yet taken the leap into GenAI, now is the time; it may no longer be a nice-t0-have, but a must-to-be competitive in the marketplace.