The Chamber tracks key statistics highlighting the Detroit Region’s economic well-being and offers analysis on how it will impact the business community.
Expand for Data
- Consumer Sentiment
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Consumer Sentiment Up for the Fifth Consecutive Month
According to the University of Michigan Surveys of Consumers, consumer sentiment registered at 74.0 in December 2024. According to Surveys of Consumers director, Joanne Hsu, buying conditions exhibited a particularly strong 32% improvement, primarily due to a surge in consumers expecting future price increases for large purchases. The expectations index continued the post-election re-calibration that began last month, climbing for Republicans and declining for Democrats in December. Importantly, for Independents, expectations were essentially unchanged from the past month or so for personal finances, short-run business conditions, and long-run business conditions. Broadly speaking, consumers believe that the economy has improved considerably as inflation has slowed, but they do not feel that they are thriving; sentiment is currently about midway between the all-time low reached in June 2022 and pre-pandemic readings. Read the full report.
The Consumer Sentiment Index is a statistical measurement that provides an economic indicator of consumers’ opinion and optimism of the state of the economy.
Chamber Perspective
Consumers are ending 2024 feeling better about the economy than they have in months. Consumer confidence rose for the fifth consecutive month to 74.0, a 3% increase and its highest reading since April 2024. The increase reflects a growing optimism about the economy as inflation has eased but consumers remain cautious about prices continuing to increase in 2025.
Despite these concerns, the broader economic picture remains stable. The U.S. GDP was revised upwards to 3.1% in Q3, indicating continued economic growth. Unemployment is low and remains near 4%, and inflation — although still above the Federal Reserve’s 2% goal — has cooled, with the Feds cutting rates three times in 2024.
Michigan and US Indicators
- Monthly Unemployment Rate
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Michigan Unemployment Rate Rose for the Second Consecutive Month
Michigan and the Detroit Region’s November 2024 monthly unemployment rate increased to 4.8%, falling 0.6 percentage points below the national rate of 4.2%.
- U.S. Real Gross Domestic Product
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U.S. Economy Grew at a 3.1% Rate in Q3 2024
Real gross domestic product (GDP) increased at an annual rate of 3.1 percent in the third quarter of 2024, according to the “third” estimate. In the second quarter, real GDP increased 3.0 percent. The increase in the third quarter primarily reflected increases in consumer spending, exports, business investment, and federal government spending. Imports, which are a subtraction in the calculation of GDP, increased. Read the full BEA report.
The GDP is measured as the total market value of the goods and services produced within a specific geography during a given time period. Gross domestic product is a key indicator of the general health of the economy and its performance, with increases indicative of economic growth.
- Consumer Price Index
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Progress on Inflation Remains Stubborn in November
In November, the Consumer Price Index for All Urban Consumers rose 0.3 percent, seasonally adjusted, and rose 2.7 percent over the last 12 months, not seasonally adjusted. The index for all items less food and energy increased 0.3 percent in November (SA); up 3.3 percent over the year (NSA). Read the full report.
- Consumer Sentiment
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Consumer Sentiment Up for the Fifth Consecutive Month
According to the University of Michigan Surveys of Consumers, consumer sentiment registered at 74.0 in December 2024. According to Surveys of Consumers director, Joanne Hsu, buying conditions exhibited a particularly strong 32% improvement, primarily due to a surge in consumers expecting future price increases for large purchases. The expectations index continued the post-election re-calibration that began last month, climbing for Republicans and declining for Democrats in December. Importantly, for Independents, expectations were essentially unchanged from the past month or so for personal finances, short-run business conditions, and long-run business conditions. Broadly speaking, consumers believe that the economy has improved considerably as inflation has slowed, but they do not feel that they are thriving; sentiment is currently about midway between the all-time low reached in June 2022 and pre-pandemic readings. Read the full report.
The Consumer Sentiment Index is a statistical measurement that provides an economic indicator of consumers’ opinion and optimism of the state of the economy.
- Labor Force Participation Rate
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Michigan’s Labor Force Participation Unchanged In November
The November statewide labor force participation rate remained steady at 62.2%, 0.3 percentage points below the national rate. The November statewide labor force participation rate decreased by one-tenth of a percentage point over the month to 59.2%.
- New Business Applications
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Michigan’s New Business Applications Continues to Slow in 2024
New Business Applications are down 19% from the previous month and applications decreased over 26% year-over-year, amounting to 8,708 in November 2024. The tightening of the credit market is most likely attributing to the continued slowing of applications in 2024.
- U.S. Manufacturing PMI®
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PMI® Contracted For The Eighth Consecutive Month in November
The Manufacturing PMI® registered at 48.4% in November, 1.9 percentage point higher compared to the 46.5 percent reported in October according to the Institute for Supply Management® (ISM®). According to Timothy Fiore, Chair of the Institute for Supply Management Manufacturing®, after breaking a 16-month streak of contraction by expanding in March, the manufacturing sector has contracted the last eight months.
ISM® states a reading above 50% shows that the manufacturing economy is generally expanding; below 50% indicates that it is generally contracting. The index is based on a monthly survey of supply chain managers and measures general direction of economic trends in manufacturing and other sectors.
- Detroit Metropolitan Airport Total Passengers
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Passenger Traffic Increases Year-over-Year
Detroit Metropolitan Airport experienced a 1.5% increase in total passengers in October 2024 totaling 2.8 million passengers compared to October 2023.
Automotive Economic Indicators
- Annual U.S. Light Vehicle Sales (SAAR)
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New Vehicle Sales Pace Beat Expectations
New vehicle sales in November 2024 beat expectations with monthly SAAR of 16.5 million units, the highest since May 2021. November’s SAAR also increased 6.7% from November 2023.
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The Cox Automotive Economic and Industry Insights team anticipates weak economic growth, higher new-vehicle inventories, and an end to the seller’s market. Overall, the team expects 2024 to be the best year for car buyers since the pandemic.
- Monthly U.S. Light Vehicle Sales
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Vehicle Sales Increase in November 2024
Vehicles sales increased by almost 10% year-over-year in November 2024, totaling 1.39 million units sold this month.
- U.S. Automotive Production
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U.S. Auto Production Slows in 2024
In October 2024, U.S. auto production amounted to 122,500 units—a decline of 9% year-over-year.
- Michigan Vehicle Production
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Michigan Vehicle Production Increased in October
Michigan vehicle production increased in October to 196,066 total units. Michigan’s October production was 4.9% higher than September production and 44.4% above the level in October 2023, the increase was due to production halts during the United Auto Worker strike which lasted from September 15- October 30, 2023. Nationally, production totaled 1,004,284 units, Michigan totaled 19.5% of the nation’s total vehicle production in October 2024.
- Automotive Manufacturing Employment
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Vehicle Manufacturing Employment Slightly Down in October
Michigan’s automotive manufacturing employment totaled 163,900 in October 2024, decreasing slightly from the previous month.
View the latest report from October 2024.